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hammer加速器安卓下载 官方网站2024 – 吾谷网 – 中国现代农业信息服务平台

浙江省松阳传统茶企在互联网时代纷纷“上线”,电商转型已成常态。2020年春茶开市以来,全县累计网上成交147.8万单,成交额2.21亿元。

“您好,今天乌牛早、龙井、白茶都有现货,请问您需要哪一种?多少量?”清晨,浙南茶叶市场A区茶叶行的王老板打开浙南茶叶市场网上商城,刚更新茶叶商品信息便接到了杭州客户的电话,敲定了一单。

随着“互联网+”不断升温,在中国知名的茶产地——丽水松阳,茶叶电商已成为推动松阳茶业发展的重要力量。

90后的陈凌杰是新晋的“网络茶商”之一,如今他一手打造的“陈不记”品牌及同名淘宝店铺已小有名气。

“一天卖出约400斤茶叶,发出约500个包裹,从去年5月注册公司至今,已服务超过10万客户。”陈凌杰说,这一成绩在淘宝平台茶叶类目的电商企业中,横向比也算得上优秀。

“在线上销售茶叶,买家最大的担心是看不见实物,更无法品尝。”陈凌杰说。为此,他提出了“购茶零风险”服务承诺,只要消费者购茶品尝之后不满意,7日之内可以无理由退货,来回邮费都由公司承担。

目前,“陈不记”的在售茶叶商品单价在100元到1000元不等,主要销往江浙沪地区,老客户约占40%。从2020年新茶上市到目前,“陈不记”的茶叶产品销售额已达500万元。

传统茶企在互联网时代纷纷“上线”,电商转型已成常态。

黄杰飞是松阳“茶二代”,2009年子承父业,2018年创立“绿云峰”品牌,正式驶入电商轨道。

黄杰飞说,开启茶业电商之路是正确的选择,“我可以通过互联网直接与消费者交流,从一单到几单、几十单到几百单甚至几千单,在确保松阳茶叶品质的基础上,客户数量如滚雪球般增长,目前日均发货超过5000单,销售额约50万元。”黄杰飞说。

“我们公司普洱、茉莉花茶都有,但以绿茶为主,一方面是因为松阳本地产的绿茶品质好、客户认可度高,一方面是考虑到在松阳卖松阳茶能减少中间环节,节约渠道成本,在同类产品中有了更强的竞争优势。”黄杰飞说。

黄杰飞表示,实现电商转型后,公司的销售量和销售额都直线上升:“过去20多个人就忙得过来,如今50多人都不够用了。2019年,我们在电商渠道的销售总额为8600万元,预计今年的销售额将达到1亿元。”

目前,在松阳从事茶叶电商的企业和个人很多,他们借助互联网将松阳茶叶卖到全国各地,让更多人喝上有品质的松阳茶。

据松阳经商局贸易科工作人员介绍,在新冠肺炎疫情防控期间,全县茶叶网络销售没有受到影响,且呈现出良好发展势头。特别是2月中旬后,随着新茶大量上市,茶叶的线上销量不断攀升,比肩2019年双11、双12及年货节的日均销售量。2020年春茶开市以来,全县累计网上成交147.8万单,成交额2.21亿元。